Explore key insights from Lade Falobi on effective product teardowns, common product missteps, and essential tips for aligning product and marketing teams.

Meet Lade Falobi: the B2B SaaS expert who’s brilliantly combining growth marketing and product management and leading a team of marketers in an international company after only two years out of university. She narrates how she got crowned the queen of Product Teardowns by friends and why her newsletter, Marketing for Geeks, is a must-read for anyone serious about marketing.

Learn how Ama Udofa, Content Marketing Lead at Grey, transitioned from biochemistry to a successful career in marketing. Discover his secrets to storytelling for growth and how to land your dream marketing job.

Want to work in Fintech on a global scale? This edition of our ‘Expert Feature series’ narrates the career path of Efe Uduigwomen, a Growth Marketer at the leading US Fintech company. Efe shares her experience landing roles at top Nigerian Fintech startups and how a master's degree unlocked her international career.

We sat down with Oluwatofunmi Alo - Product and Content Marketing genius to delve into her marketing journey and the valuable lessons she's picked up in the 6 years she’s been in the profession.

Meet Milton Tutu, one of the youngest Chief Marketing Officers (CMOs) in Africa. His career journey began as a life coach, where he earned his first million by selling digital products. Today, he leads the marketing efforts at Selar. In this article, we will explore Milton's daily routine, the path that led him to Selar, and how his unwavering optimism catapulted him into the life he's always dreamed of.

Ajoke Emekene is a growth marketer who specializes in performance and lifecycle marketing and currently holds a position as the Clients Solutions Manager for our favorite clock app, TikTok. How did she land her role and what exactly is performance and lifecycle marketing? This article answers all of that and we’ll be starting from the very beginning. Keep reading to learn more about this brilliant marketer.

Recently, we had the pleasure of sitting down with Peace Obinani, the visionary Founder of Non-Tech in Tech and an accomplished Product Marketing Manager at PiggyVest. She graciously shared valuable insights into her remarkable career journey, which took her from a social media manager to product marketing.

Oche Writes is a Content Marketing Trainer with over 5 years of experience. He’s worked with some of the largest brands in Nigeria to deliver top-notch content marketing strategies. Keep reading as we dive into Oche’s marketing career and uncover his journey so far, key highlights, challenges, and lessons learned.

In this article, Jeremiah Ajayi shares his career journey from dreaming about working as a scriptwriter in Hollywood to his current role at Stears and why VC marketing piqued his interest. Keep reading to learn more!

For this International Women’s Day edition of our Community Feature series, we sat down with Lily Ugbaja, an impressive content strategist, speaker, and mom, to get insights and share lessons from her 7+ years of marketing experience.

See insights and learnings from Binjo Adeniran’s decade-long experience in marketing, where he successfully built awareness for lots of innovative products before they even became a fad.

Choosing between the stability and comfort the 9–5 life offers vs the excitement and uncertainty that comes with freelancing can be difficult. See personal insights from marketing leaders on this topic.