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We sat down with Oluwatofunmi Alo - Product and Content Marketing genius to delve into her marketing journey and the valuable lessons she's picked up in the 6 years she’s been in the profession.

Everything we got up to in 2023, and a sneak peek into our plans for 2024.

The best gift for your favorite marketer is a magical bottle of data-driven creative ideas. The second best is one of these items.

Unsure which marketing role fits you or looking to transition into a new area? Explore 9 marketing career paths and discover essential resources to level up your skills and succeed in the industry.

Meet Milton Tutu, one of the youngest Chief Marketing Officers (CMOs) in Africa. His career journey began as a life coach, where he earned his first million by selling digital products. Today, he leads the marketing efforts at Selar. In this article, we will explore Milton's daily routine, the path that led him to Selar, and how his unwavering optimism catapulted him into the life he's always dreamed of.

Ajoke Emekene is a growth marketer who specializes in performance and lifecycle marketing and currently holds a position as the Clients Solutions Manager for our favorite clock app, TikTok. How did she land her role and what exactly is performance and lifecycle marketing? This article answers all of that and we’ll be starting from the very beginning. Keep reading to learn more about this brilliant marketer.

Discover 11 must-read marketing newsletters that keep you informed on the latest trends, strategies, and insights. Perfect for marketers seeking expert advice and industry news in bite-sized, actionable formats.

Events are a time-tested marketing strategy. Companies often consider hosting events to achieve their marketing goals. As a marketer, event marketing offers a dynamic approach to engaging audiences, establishing strong brand awareness, and fostering enduring connections. This article explores how to achieve the best return on investment (ROI) when sponsoring events.

Recently, we had the pleasure of sitting down with Peace Obinani, the visionary Founder of Non-Tech in Tech and an accomplished Product Marketing Manager at PiggyVest. She graciously shared valuable insights into her remarkable career journey, which took her from a social media manager to product marketing.

At the end of this piece, you’ll have learned how to level up as a writer, and seeing generative AI as a threat would be beneath you - Ruthie Okere, a contributing writer for Smarketers Hub, outlines seven (7) habits of marketers who can easily be replaced, and provides valuable insights on how to avoid falling into the same category.

Oche Writes is a Content Marketing Trainer with over 5 years of experience. He’s worked with some of the largest brands in Nigeria to deliver top-notch content marketing strategies. Keep reading as we dive into Oche’s marketing career and uncover his journey so far, key highlights, challenges, and lessons learned.

In this article, Nkechi, a contributing writer dives into the practical implementation of the PLG strategy, going beyond theoretical concepts. She shares how new startups can leverage this framework in five easy steps to double user acquisition, adoption, engagement, and retention.

Read all about our strategic partnership with Talentpoel, a talent platform matching non-technical mid-level/senior-level experts in Africa to global tech companies and startups.

In this piece, our contributing writer, Favour shares the best content marketing strategies for success sourced from some of the best marketing leaders worldwide.

In this article, Jeremiah Ajayi shares his career journey from dreaming about working as a scriptwriter in Hollywood to his current role at Stears and why VC marketing piqued his interest. Keep reading to learn more!

In this article, the Selar marketing team shares the planning process, outcomes, and impact of their revolutionary Selar100 campaign. Keep reading to learn more!

Read all about our recent partnership with Blurpe, a talent training and development platform, to connect marketing talents with job opportunities in established, globally-recognized institutions.

Keep reading as we dive into Tamilore Oladipo's marketing career and uncover her journey so far, key highlights, challenges, and lessons learned.

Search Engine Optimization (SEO) can be a daunting task for all marketers. This blog shares ten must-read tips to supercharge your SEO strategy.